Carlsberg Abandons Plastic Rings for Glue in Eco-Friendly Solution
Not only is their adhesive solution impressive, but the impact it will have on the environment is even more unbelievable.
We are always scouring the news for new ways adhesives are impacting businesses – and the world. Recently, Carlsberg became the first brewery to replace the plastic rings that hold six-packs of its beer together with adhesive dots. The idea was the brainchild of their Head of Sustainability, Simon Boas Hoffmeyer, and has been three years in the making.
Carlsberg hasn’t divulged the magic behind how their “Snap Pack” adhesive works but we know that it all comes down to the cohesive force which causes the glue to stick to itself. It takes a lot of time to develop a glue that is strong enough to bind together during travel to and from the store, yet malleable to break apart when twisted.
Not only is their adhesive solution impressive, but the impact it will have on the environment is even more unbelievable. Snap Packs will allow Carlsberg to reduce its plastic use by 1,200 tons per year – Wow! Three “cheers” to Carlsberg for engineering a glue solution that makes such a positive impact on the environment!
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